Your boss likes you. That might not be enough.


The fate of your career can't be put in your boss's hands.

You work hard. You do good work. And you figure it'll all just work out — your boss likes you!

But there are so many scenarios where that isn't going to get you ahead.

Picture this. Your boss does think you're great. You even know they say so when you're not in the room. But your boss isn't respected. So when they talk, no one really listens. Their praise doesn't carry.

Or this. Your boss doesn't actually know what you do — not really. They don't see the value you bring. They just know you're a workhorse who gets things done, so they keep handing you more.

Or the hard one. Your boss is actually a bad boss. Insecure. Threatened by you. Quick to deflect credit away from you and toward themselves.

In every one of these, you can be doing everything right and still go nowhere.

This doesn't mean you start feverishly applying for other jobs this afternoon. (Though sometimes, let's be honest, that is the answer.)

But it does mean, you have to take control of your career. Nobody is going to hand it to you, and no single manager should ever hold all of it.

Here's where to start.

First, be visible. People outside your boss need to know who you are and what you do. This doesn't happen by accident. It takes effort and intention — a deliberate conversation, a quarterly update to a leader who matters, showing up where the work you're proud of can be seen.

Second, build your personal brand. How do you show up? What do people say or think when they hear your name and you're not there to hear it? That reputation is being written whether you participate or not. Participate.

Third, build advocates beyond your boss. One champion is a single point of failure. If the only person who can speak to your work is your manager, and your manager isn't in the room where decisions get made, you're not in the conversation. Find at least one senior person outside your reporting line who knows what you do — and make sure they have a reason to say your name.

None of this is about politics. It's about ownership.

This is exactly what my latest episode digs into. I sat down with Roxy Couse — known for her hard truths, and she named four of them so clearly I had to recap the whole thing. One of my favorites: hard work gets you more work, not more opportunity.

If anything above hit close to home, the conversation is worth your time.

🎧 Listen to the full episode with Roxy Couse:

Spotify
Apple
YouTube

Stay loud and lifted, Betsy

Loud & Lifted

Real talk for women in leadership—delivered every other Thursday. Short, story-driven notes on confidence, visibility, hard conversations, and building a career you actually want. Expect practical tools, honest takes, and the occasional “wait… I needed that” moment.

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